#mobilenative
#gaming
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Typography
After a long discovery process, we discarded several childish font options and opted for the more utilitarian typeface, DIN. Along with some elegant sound design, DIN serves as the encouraging voice and sturdy backbone of Elevate.
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Geometry + Motion
The typographic characteristics have a clear influence on the interface's geometric soul. We looked for ways to remove distractions from the user while they performed complex tasks, as a result, the art of Elevate is intentionally primitive. Each game is crafted with beautiful particle effects and geometry that's a wonder to see in motion.
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Color Systems
We spun up a rich color palette and also defined a few general rules for gradient and texture usage throughout the app. This helped to unify the visual language across all 30+ learning experiences without deviating too far from the out-of-game interface.
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Measure Everything
We worked closely with educators and testers to determine the skill level of all in-game content. Based on this exploration, we designed a solution for tracking user's standings across every learning category, effectively giving them an opportunity to investigate their strengths and weaknesses, brush up on complex concepts, or to simply explore their personal development over time.
Where we landed
We spent close to 14 months ideating, developing, and fine tuning Elevate. Over the course of the journey, we encountered obstacles that we hadn't foreseen at the outset, like the need to build a custom game engine, or to partner with a sound designer for the sonic qualities they could bring to the table.
We launched Elevate on iOS, with an Android release a few weeks later. Shortly after launch Apple selected Elevate as The App of Year in over 30 english speaking countries. The app has been downloaded over 50 million times, has attracted the attention of major news publications, and consistently ranks in the top 5 apps in the Education category of the App Store.
Elevate is on a mission to make the world a smarter place.
Downloads
+50 Million
Average rating
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